Sphere of Influence
Sometime ago, I worked for a large marketing organization. Our trainer told us to make a list of individuals in our sphere of influence - persons we knew well and with whom we interacted frequently. He told us we would market our product to these people first and then they would introduce us to those in their sphere of influence, thus creating an ever-widening circle. This strategy assumes that those in our sphere have a good impression of us and would be willing to listen to our presentation. What would happen if our acquaintances thought we were mean-spirited,backbiting, gossipers, selfish, quick-tempered? Would they be willing to invite us to their homes? Even if we had a valuable product, our negative attitude would prevent them from even listening to our message. Our lifestyle would trump our message and the entire strategy would fail.